WORST IDEA 5/15/10: Was it that hard to spread cream cheese?

As my grandfather, the baker, rolls over in his grave, Kraft has introduced a monstrosity called the "Bagel-ful." Designed for people too lazy to both toast a bagel and spread cream cheese on it, the Bagel-ful is a "bagel" already stuffed with cream cheese. In reality, it looks nothing like a bagel -- it's more of a roll -- and it gets cooked in the microwave, which, as everybody knows, always does well with bread products.

KRAFT | Bagel-fuls