Not only did the Gap change its logo, the company dropped its iconic brand for what looks like clip art. The logo was the only thing Gap had going for it as people no longer shop there, but at least they knew what it was. And, this isn't exactly New Coke where you can bring the old logo back and people will be pleased. Nope, this is the death rattle of the place I used to buy jeans and solid-colored shirts.
gap-changes-logo-why: Personal Finance News from Yahoo! Finance
Friday, October 08, 2010
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