Kelloggs has been hit by the Federal Trade Commission for the second time this year for lying about the health benefits of its cereals. This time, the company has gotten in trouble for saying that Rice Krispies boost kids' immunity. Since they don't, they were told that they pretty much should not put that on the box. Fortunately, this crime pales next to what Kelloggs' competitor General Mills tried to pull this year with its commercial touting the health benefits of Lucky Charms.
FTC Objects to Kellogg's Rice Krispies Health Claim - WSJ.com
Saturday, June 05, 2010
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