WORST IDEA 6/12/10: Speculating as to whether the World Cup will make soccer popular

The World Cup will make soccer slightly more popular in the U.S. until the United States gets knocked out. At the point, the sport will go back to being something played by little kids and high school boys not good enough to make the football team. Big ratings for the World Cup won't increase the general interest in the sport any more than the Summer Olympics produce an increase in interest in hurdling.