I know MTV hasn't played many videos over the last few years, but entirely dropping the word music from its identity is sad. Sure, Jersey Shore gets big ratings now, but how long can you throw all your weight behind lowest-common-denominator reality show? VH1, MTV's sister station, did the same thing and when people got tired of "celebreality," their ratings sunk as will MTV's.
MTV's 'No Music' Strategy Pays Off With Soaring Ratings - Amplifier: "- Sent using Google Toolbar"
Friday, December 24, 2010
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